Events

Jul 11, 2011
AMD’s Fusion processors set to change home entertainment, small form factor and mobile computing


Werner Joubert
By receiving the 2011 Best Choice of Computex Taipei Award for its Fusion accelerated processing units (APUs), AMD not only clearly demonstrates how its sophisticated processing technology continues to forge ahead, but also of how it is bringing it within the grasp of consumers.

“The new AMD APU is perfect for any consumer wanting to experience the digital life at home,” added Werner Joubert, general manager of Corex, a key South African AMD distribution partner (pictured).

“For home entertainment, you can now have a small form factor unit powerful enough to show full HD video, 3D applications, and so on.”

Joubert, who was visiting the world’s second largest IT show in Taiwan at the beginning of June 2011, believes the new AMD Fusion APUs represent a major way forward in mobile, small form factor and home entertainment PCs.

“With their launch, there is no longer a need for the expensive technology traditionally required in these market segments,” he explained.

The history of Fusion

Announced in 2006, the new AMD Fusion APUs were first demonstrated at the beginning of 2011 at the CES Show in Los Vegas.

Besides being seen as the successful outcome of the merger between the AMD and ATI brands, Fusion APUs also represents the “fusion” of CPUs and graphics processors.

According to AMD, Fusion APUs offer a brand-new approach to processor design and better address users’ needs to handle more demanding workloads and visual computing in a small form factor device with long battery life.

The company claims only AMD Fusion APUs are engineered to “deliver powerful CPU and GPU compute capabilities” in a single-die processor for today’s HD video, 3D and data-intensive workloads.

Alongside the 2011 Best Choice of Computex Taipei Award at the Computex 2011 Show, AMD also launched a new Fusion chip for Windows tablets. Since then, additional reports have emerged of Fusion desktop APUs that are due for launch next month.

2011 Best Choice

In receiving the award, Andy Tseng, AMD corporate vice president and Taiwan general manager, said AMD Fusion APUs are already widely recognised within the industry for being creative and innovative.

The Best Choice award was given by Taipei Computer Association, a key player in IT industry and exhibition in Taiwan, and appraised by a panel of government representatives, academicians, research analysts, oversea media, editors-in-chief and industry experts. It has recognised achievements in product design and technology innovation since 2002.

 

 
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