Another lucrative and largely immature, untapped market that hasn’t been fully exploited by the local channel is that of digital signage. With convergence and one-to-one communication becoming pervasive, digital signage leads the charge. At its most basic, digital signage involves the use of today’s latest-generation technology to disseminate messages previously broadcast through traditional media such as TV, posters, and other similar media. Benefitting from the explosion in social media and mobile engagement in the market, the technology also promises to be both more personal as well as more interactive in coming years.Besides traditional venues such as grocery stores and restaurants, digital signage continues to expand to such locations as health clubs, schools, fast food restaurants, departmental Government agencies, and universities and, indeed, analysts regard digital signage as a key activator for mobile engagement.
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